Studio Mesmer
Brand Identity
Web Design
Web Development
For over 6 decades, NCAER has shaped India’s economic thinking — but its digital presence struggled to reflect the depth, scale, and influence of its work.
We partnered with NCAER to redesign its website into a structured, accessible, and future-ready platform. The result is a clear, authoritative digital system that makes research, data, and institutional insight easier to discover, navigate, and understand — without diluting the rigour or credibility NCAER is known for.
The logo was refined to express institutional continuity through form and typography. Rooted in NCAER’s founding year, the mark balances modern restraint with academic authority creating a visual system that feels enduring, legible, and confident across digital and research led contexts.
Visual Elements
A modular dotted graphic system was developed as a unifying visual language across the website. Inspired by data points and research patterns, the dots adapt in density and formation to represent structure, scale, and interconnectedness — subtly echoing NCAER’s role in turning data into insight.
We Built a block based cms where editors can assemble stories without any hassle to maintain quality and consistency
+42%
Increase in research discoverability