Studio Mesmer
Brand Identity
Web Design
Web Development
For Over A Decade, Asar built strong climate networks, but its website lacked clarity and connection.
We partnered with Asar to redesign their digital presence for a decade of climate action. The result is a clear, human-centered platform that connects communities, regions, and impact into one cohesive story.
This time we just didn’t focus on the hindi letter ‘r’, we went ahead and explored all the different characters used for ‘r’ over all the states that Asar is established in India. This helped us in showing diversity and maintain a connectivity.
Visual Elements
For some of the major teams and sections in Asar, we created a customized icons set. The icons followed the same pattern structure as of mycelium, with similar rounded bold lines as of the logo. These icons were used throughout the branding in products and website.
We Built a block based cms where editors can assemble stories without any hassle to maintain quality and consistency
+36%
Engagement on case studies
