How Redesigning Our Client Proposals Increased Conversions by 40%

When we started Studio Mesmer, we focused all our energy on the work. The design. The code. The storytelling.

But we were sleeping on one key piece of the puzzle: how we pitched it.

Welcome to Day 27 of 30 — where I’m oversharing the small changes that made a big difference while building our design and development studio.

The Old Way: Word Docs and Templates

Our original client proposals were… fine. A simple Word document with our logo on top, bullet points in the middle, and (let’s be honest) a bit of ChatGPT-generated fluff sprinkled in.

It did the job, but it looked like every other design agency proposal out there.

Nothing about it said us.

Then We Treated It Like a Design Problem

We decided to redesign the proposal itself — not just the offering.
We built a structured, slightly animated proposal deck that felt like our brand: playful, sharp, and well-considered.

Typography. Layout. Microinteractions.
We approached the proposal like we would any website or brand identity project.

And the result?

The Results: +40% Proposal Acceptance Rate

Without changing our pricing or pitch, our conversion rate jumped by 40%.

Clients started replying faster. They were excited. They saw the love we put into our pitch — and assumed we’d bring the same energy to their work.

Why It Worked

In the world of creative agencies, web design studios, and digital storytelling teams, standing out doesn’t start with the work.
It starts with how you introduce it.

Your client proposal design is the first taste of your process, your thinking, your polish.

So we made sure ours was an experience — not just a PDF.

Want to See What We Send Now?

Check it out here